Susan Mitchell, President
The B2B Marketing Source Difference
I focus only on B2B. B2B marketing is what I know and love and have done for over 18 years. Longer sales cycles, more complicated decision processes, and solution selling are just some of the key differences a B2B marketer has to consider compared to B2C marketing.
I like geeks. With degrees in math and engineering, plus an M.S. in Management with a marketing concentration and over 18 years of B2B marketing experience, I consider myself a “Marketing Engineer” who bridges the gap between engineers, developers and designers, and sales people and customers. I’m a left and right brain thinker and doer who "gets it" and especially enjoys working for “geek” industries such as high-tech, engineering, manufacturing, chemicals, construction, facilities services, energy, utilities, and other technically oriented industries.
I take on small assignments or large end-to-end projects. I understand that marketing department workloads are highly variable and you often find yourself in a time-crunch. Or that small and medium size businesses have unique marketing challenges. Outsourcing can help smooth out the workload, enable a business to do marketing without hiring, or fill short-term needs.
I work on an as-needed basis, no retainers. Unlike many others, especially agencies and larger firms, I work on an as-needed basis, as an extension of your marketing or management team, but without the hassle of hiring an employee or the high costs. No monthly retainers required.
Interested in a free consultation?
Outsource your marketing with confidence
View my professional profile.